Maria Grazia Chiuri became the first female Creative Director at the house of Dior in its history in 2016 following on from Raf Simons. She has set out to achieve a distinctly women-first initiative, using imagery and language like "We Should All Be Feminists".
For A/W 17/18, models are clad in the season's leather berets, which lend a militaristic feel to the all-navy collection. The campaign, by Brigitte Lacombe, stars a small army including Adwoa Aboah, Jing Wen, Grace Hartzel, Selena Forrest and Fernanda Ly.
During the below interview Maria describes her key admiration for Mr Dior as the fact that shortly after setting up the house after the war he had such a deep understanding of the differences between women world wide. She goes on to say that his strategy of developing into a multi product brand catering in perfume, scarfes, hats etc and not just clothing is a key point to note.
With Milliner Stephen Jones still being as the head of all headwear and an integral part of the design team this tradition is kept as gospel.
"Hats are the punctuation mark of the sentence of fashion"
Stephen Jones - Milliner - Dior
What we love about Maria is her understanding that the history of Dior isn't just Mr Dior but all of the designers and craftsmen whos work reflected a mood and a time. She hopes to mix her Italian, futuristic approach to fashion with the stacks of heritage the house of Dior has. I think what is most exciting is that for the first time Dior is being designed by a woman for a woman. Her views on what modern day femininity is about is concisely the relationship women have with their bodies and not what they are wearing, this runs parallel.
Dior Houte Coutur A/W 2018